Google Buzz and the Five Principles of Designing For Meaning - Umair Haque - Harvard Business Review
The Hippocrates Concept. WWHD? It's the most fundamental question every next-gen product and service designer should ask: "what would Hippocrates do?" His goal was for physicians to "first, do no harm" %u2014 and in the 21st century, we're learning the hard way just how much economic harm toxic products and services can do. WWHD? Would Hippocrates pass or fail your stuff? He might just fail Buzz, because it's got privacy issues. Use it unwittingly, and your email address %u2014 or those of your followers %u2014 might be revealed. That's because you had to opt out of public default settings, instead of opting in. Bad news for most, but especially bad news for, say, a Chinese free speech activist. Without limiting harm, no product or service can maximize the creation of authentic economic value.
A very good article by Umair Haque on Google Buzz in the context of designing applications with a purpose rather than throwing everything together just because they can.
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